Bee it in ALMA University – Bologna

“Become the protagonist of the change.”

These were the closing words of 🐝Nicola Iacopelli, CEO at Bee it 🐝 – Benefit Corporation, who joined my Marketing class as a guest speaker in the CLABE Business and Economics degree programme.

Why invite a Benefit Corporation to speak about Marketing to Business and Economics students?
For at least three reasons.
🌱 Business for good. To show that running a business means not only generating profit, but also creating value for society and the environment and that a clear sense of purpose can drive competitiveness and long-term sustainability.
💡 Inspiring the next generation. To spark fresh perspectives, challenge traditional business models, and encourage students to imagine a different way of doing business.
🚀 From ideas to action. To offer a practical account of how an idea can become a business venture, navigating challenges, opportunities, and strategic decisions along the way.

Thank you, Nicola, for sharing your experience and vision and to help students see themselves as agents of change.

Department of Management – DiSA, Alma Mater Studiorum – Università di Bologna